Trent wrote: Hi all,
I'd like to get advice from the old timers, or anyone else who has any thoughts.
I recently went through some of my extra/leftover tokens (as in not part of my "official" collection) and began sorting them to be turned into Trade Tokens.
This year, and mostly in the coming years, I'm anticipating having numerous extra tokens. So my question is, what to do with them?
Besides trading with you awesome people at Gen Con, here are some choices I'm considering.
1) Don't sell extras, continue to amass a large quantity of Trade Tokens (in preparation for Zombie Apocalypse?)
2) Sell on eBay
3) Build site & sell via an online store
4) Setup a "store" and sell on forum
What are the pros and cons (in your experience) with the potential choices? Do you have any other recommendations or advice?
Thanks guys, I look forward to hearing people's opinions!
Trent
My experience in this area:
== Forum / eBay / Store ==
1. eBay is a great way to get business - of course you take a 10% hit on eBay for final value fees, plus 30 cents on things that don't sell, plus 2.9% (or whatever it is) from PayPal - which cuts way down on what you end up with.
2. If you have an online store, then you just pay the ~3% credit card processing fees - but you incur the expense of maintaining an online store.
3. Quite a good deal of business happens through the forums.
Every store seller uses the forums, most use eBay, only a few have online stores.
In the past 2 years or so I've done around:
50 transactions in my online store and around 25% of the revenue
110 transactions in the forums and around 43% of the revenue
330 transactions on eBay and around 31% of the revenue
I think you can certainly get away with Forum only, or Forum+eBay.
I do get a few customers on eBay and my online store who I don't think use the forums, but most do.
== Save or Mulch into Trade Goods ==
In my experience, a precious few tokens sell at any kind of premium to their trade item value - normally STR boosters, the random thing that can make a BiS build (Greater Mistletoe, Archer's Buckler, Ioun Stone Beryl Prism). So - you'll save a ton of storage space and transaction overhead if you mulch the bulk of them into trade goods.
On the flip side, if you intend to amass a comprehensive inventory so you can offer one stop shopping, that is a good reason to have a broad inventory. For example, I often buy things from Kirk because I know he'll have pretty much anything I could want.
So - this one is personal preference - although from my own vantage point of a not-comprehensive but still 3 digit inventory of tokens I think the time I spend managing inventory has to be a net loss - but I enjoy it as a hobby. If I were doing this to make money I'd transmute all but a few tokens just to not have to spend time dealing with them. I own about 200 Darkling Earcuff. That is probably around 195 more than I will ever sell to anyone to actually use in their build vs. turn into Philosopher's Stone.
== Recommendations or Advice ==
I think other sellers are better at this than me, but I lose quite a bit of money on my store - not just including the value of my labor, but actually out of pocket.
Business license and insurance, additional tax services at year end, shipping and supplies, website domain registration and hosting fees, all that stuff adds up fast.
On top of that, I am pretty happy (ecstatic actually) if I can get $5 of revenue out of a $8 token 10 pack in resale / trade item value. That's before eBay takes their 50 cents (plus 30 cents for each listing!) and PayPal their 10 cents.
The token market is incredibly thin - in many eBay auctions there are only 2 serious bidders (by which I mean if one of them hadn't shown up the 3rd highest bidder was at 1/2 or less of the 2nd highest). Prices swing around wildly because of this. New token printings or rulings can cause existing values to shift radically - and almost always downwards - in very short periods of time - losing 50-75% of their value.
My advice then is either be OK with losing money on running a store as a hobby that gives you entertainment value for your time, or go slowly in figuring out how you can make a profit.